Make Up Their Mind

Once you are certain that you are in rapport, the real magic behind Mind

Aesthetics® begins. We are now ready to take the next step in our carefully

choreographed dance of persuasion, the next phase in the application of Mind

Aesthetics®: that of reaching our desired goal of persuading and influencing

the client and, more importantly, making them feel beautiful inside.

Now that we have established rapport with the client, we have entered

the client’s world. They trust us. We are, so to speak, inside the client’s head.

When we are inside the client’s head in this way, we have a tremendous

power in our ability to influence them. That trust, that rapport, gives us the

power to make them happy or sad. To make them calm or nervous. To make

them want to come back in the future. To make them want to send others to

see us. Even to make them want to purchase products and services. In short,

once we have entered the client’s reality through the building of rapport we

have the power to make them feel beautiful inside as well as out. All of the

power of influence and suggestion that we now have over the client can only

lead to one thing; by properly exercising our power to make the client feel

beautiful inside, we are really exercising our power over our own ability to

become better at what we do and to improve the quality of our services to the

client. The improvement in us, as well as the improvement in our services,

cause both to become more valuable to the client, and more valuable services

mean bigger profits, and more money in our pocket.

To do this, we simply lead the client from where they are to where we

want them to be. If we have followed all of the other steps this is easy,

because it is simply a matter of once again reversing the mirroring and

matching process. Now that we are in deep rapport, they will follow us in the

same way we have been pacing them: psychological reciprocity.

Additionally, people in rapport actually enter a light state of hypnosis,

and consequently are more suggestible. Once we have established rapport

with the client, they will be more susceptible to our suggestions, and the more

susceptible they are to our suggestions, the stronger and deeper the rapport

will become. In fact, the stronger and deeper the rapport, the more

susceptible to suggestion the client will become. Thus, once we are in deep

rapport it is merely a matter of telling the client exactly how they should feel,

and they will generally accept all suggestions.

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